Over the past week we have been given the task of using Twitter and have been promoting our own projects and each others using the hash tag #ccfilmsquad and #cchalloproject. Almost every professional production company has some sort of Twitter account whether its a personal one or a company one, they use it to promote their films, show trailers and even TV programmes. An example of this is Quentin Tarantino’s recent film ‘The Hateful Eight’ they have a Twitter account under the handle (@thehatefuleight) which they post trailers, information and retweet anything to do with their film so people can expect information from them about that specific film. I am going to compare the difference between two students accounts who have been on and off over the past week experimenting with it and I’m going to find out who had a better reaction to their content and how they achieved it.
This is @Bradley_Films he tweeted four times and each time their was some kind of response from the audience whether it was a like or a retweet, he got 9 retweets overall and 10 likes. He got a lot of impressions on his tweets and even got 511 on one of them. An impression is whenever someone using Twitter comes across and views your tweet it counts as one impression.
This is @Blackburn_Films he tweeted more times than @Bradley_Film so overall got more responses. he got 9 retweets, 5 replies and 14 likes. he got more amount of impressions in total however @Bradley_Films got more on a single tweet.
@Blackburn_Films had more responses than @Bradley_Films as he was more interactive with his followers as he asked more questions also reached out and spoke to companies which had a big fan base themselves which would explain why was more successful. Reaching out to a company is a common strategy for getting your work out there, In this situation @Blackburn_Films had a conversation with Dominoes pizza and they followed him. Although the audience of each account is entirely different it could have brought some of their followers over to his account to check out his work.
They both used Twitter to promote their work and get peoples opinions on it, although no one replied on Twitter they followed the link and left a comment on YouTube saying what they liked about the videos and suggested anything that may improve it. They also help each other by retweeting each others work so that both their audiences go over and look at the other persons work.