|Type of research||Primary||Secondary||Pros||Cons||Example in industry||Moving image|
|Photography||Yes, only if you take the image yourself.||Yes, only if someone else takes the image.||It is visual and sometimes easier to understand.||Not always clear what is going on and can sometimes miss something out of shot.||Location recce, someone making a film could research locations and see if they fit with his script without wasting time visiting all the different places.||Films or TV shows that are set in times before moving image would have used photos to recreate the look of that time period. For example ‘The Good, The Bad and The Ugly.|
|Filming||Yes, only if you are the one who produced the film.||Yes, only if someone else produced the film.||You can see in detail what you’re looking for and unlike Photography you are unlikely to miss anything out of shot as you can capture audio as well as visual.||Depending on how and where you do it, it can be time-consuming and sometimes expensive. Therefor not the easiest option. You need to fully understand the equipment used.||Documentaries are research on a certain subject and discovering things about that chosen subject while filming the whole process. This shows someone’s first-hand experience with the topic.||Films that are being remade, the director would have to familiarize him/her self with the original film to properly recreate it. Such as Dawn of the Dead.|
|Surveys||Yes, if you create the survey and carry it out yourself.||Yes, if someone else created it.||You get a lot of opinions of what people want from the public.||Sometimes you get inaccurate questions or answers or questions that don’t make sense. You can also get a variety of opinions instead of it being focused on your target audience.||If you wanted to know what genre the public would most likely want to see. You would make a survey asking that and ask people in the street. Then you would use the result to progress with your project.||If you saw a survey in the internet that was about ‘What makes a good film?’ then you could take them answers into consideration during the creation of your project.|
|Interviews||Yes, if you interview yourself.||Yes, if someone else did the interview and you are using the results they gain.||You are in control of what questions you ask and explain if the person doesn’t understand. You can specifically choose a certain person that fits your target audience for the interview.||You won’t get as many results as a survey even if it’s more detailed and it’s also time consuming.||You could interview directors or actors from upcoming movies to find out skills and techniques they used during the making of the film.||If a director has plans to recreate a movie he could interview the original director, one, to ask permission and two, to ask for tips to make it similar to the original one.|
|Books||Yes, you could write your own book.||Yes, you can read someone else’s book.||There easy to get hold of and there is a book on almost everything.||There not always correct. Some books are made up stories and not facts.||Some films are also based of off books like ‘Harry Potter’ for example.||Henry V, the makers of this film would have had to look into the this time period as the language was slightly difference along with a lot of things such as, apparel and transport.|
|Newspaper/Magazine||Yes, if you write it yourself.||Yes, if someone else wrote it.||It is almost always true as newspaper are professional and run by legitimate businesses.||They tend to be focused on world problems and achievements rather than anything to do with film. Also very rarely they can be biased.||The Newspaper are sometimes review films and say what was good about them and also what is bad.||If you see a review of a film in the newspaper and it says something is practically good about that film then you would look into that technique used and try to use in your own project.|
|Television/Film||Yes, if you produced it.||Yes, if someone else produced it.||You can see what worked for other people and film/television have big audiences there get masses of reviews.||Not everything on film/television is good, some things are horribly put together and don’t help in any way.||You can have a telephone number for the audience to phone in and contribute to the show.||Things like Britain’s got talent have the audience phone in and say who they want to save so that the winner of the show is entirely based on the audience’s opinion.|
|Internet||Yes, if you create a website yourself.||Yes, if you read someone else’s website.||Everything you may need to look up is on the internet and you can even ask questions on their and get many responses.||Not everything is true as anyone can write anything and it is hard to tell the difference between what is true and what isn’t.||You can use the internet to research anything from cast to locations.||The film ‘Un-Friended’ was solely based on internet communication between teenagers.|
|Drawing||Yes if you draw it yourself.||Yes if someone else drew it.||It is more details from a drawing than writing.||It can take time to draw and some people cant do it.||Storyboarding is a good research on shot types and locations, and some films were all hand drawn.||‘Snow white’ was all hand drawn.|
|Social media||Yes if it is your profile.||Yes if it someone else’s profile.||You can easily ask a lot of people questions.||Not everyone has it and different people use different social media websites.||Some films create Facebook pages for fans to follow-up to the release of the film. This creates free advertising as people pass it on.||Social network is based on the creation of Facebook.|
|Radio||Yes if you broadcast the radio show yourself.||Yes if someone else is broadcasting it||A lot of people hear it and there are many ways of finding it.||Its live and in order to hear it again you have to look it up on the internet.||You could hear reviews of films on the radio and find out opinions of what people thought made it good or bad.||You could hear opinions of the trailer or idea of your film then use that to keep or change things.|
|Theatre||Yes if you perform it.||Yes if someone else produced it.||There is a whole different audience who watches theatre and they would be interested in the production and may watch the film version||theatre is a lot different to film, the techniques, the lighting, the acting.||Someone may find a play that is liked by the public and has a high rating, then could decide to make it into a film.||War Horse is both a very popular film and theatre production.|
We had to investigate different research methods and find out if they were Primary or secondary and also the pros, cons, an example in the industry or if there is an example in moving image.
I found out that each research method targets certain people, as using only certain methods would limit the audience you get a result from as not everyone uses each one. Therefore you would have to know what your target audience is so that you can find out the best research method to reach them. I discovered a lot about research methods, how to use them and why in order to find out what the public want from your production.